Businesses everywhere are looking for an edge over their competition, and that usually starts with their marketing. No matter how good your products and services are, few people will buy them unless they’re shown to more people.
However, that’s pretty much what many entrepreneurs are doing these days on the Internet. They’re dipping their toes in digital marketing, getting as many likes and as much of a reach as they possibly can. What can make it different is how digital marketing tools are used.
Maximizing your tools can make the difference in this fast-paced world of digital marketing. After all, since growth is the goal of digital marketing, growing into your tools and learning to use them to the fullest extent is imperative to success.
SEO Digital Marketing
One of the most important tools in digital marketing is also one of the oldest. Search engine optimization is all about bringing in page views to your website from search engine results. If you can get people looking for something you have to look at your website, that’s the first step towards converting them into customers and boosting your revenue.
Google accounted for over 75% of global desktop traffic in 2019, with nearly 2.3 trillion searches. Meanwhile, more of online traffic worldwide now comes from mobile with 52%, and desktop is now behind it with 45%.
Nowadays, SEO has become multifaceted. Not only do the text in your website have to be pulled by search engines, but the images, videos, and other content in it as well. The more you’re able to leverage SEO, the higher up your website will rank in search results for your target keywords.
SEO can be valuable for growing brand awareness, building relationships with your audience, and gaining a position of authority and trust. It can be the foundation of your digital marketing, and it can lead to other avenues of digital marketing such as email, social media, chat, and so on.
List of Digital Marketing Tools
MailChimp is one that small and medium businesses are likely to be familiar with. More than 80% of businesses these days make use of email marketing in some form. MailChimp has been around since 2001, and it’s still a mainstay. You can avail of the free plan for up to 2,000 subscribers and 12,000 emails, which should be plenty for small businesses.
Google Analytics is the best tool for tracking your website’s performance in real time. From how many views an individual post gets to who the people visiting your website are, you can look at the metrics to better understand your audience, thus learning what they want from you.
Google Adwords is the most popular option for search engine advertising for a reason—it’s pretty good. You get to your target audience with your ads that pop up when someone searches for something related to what you have. Around 90% of consumers do state that ads do indeed influence them, which means ads do work. It also has Google Keyword Planner, which is the best tool out there for keyword research.
Hootsuite can turn your small marketing team into a veritable agency of its own. It lets you schedule posts, track social media metrics, and plan your social media marketing strategy in one place. Since 3.8 billion people use social media, no serious social media marketing campaign should be without a post scheduling and management tool like this.
Hubspot is an all-around digital marketing package, helping with marketing, sales, and CRM. It can be your one stop for all the information you need throughout the entire digital arm of your business, whatever it may be. You can fill gaps, patch holes, and smooth out your digital marketing with information you get from Hubspot.
Ahrefs is a comprehensive SEO tool that is designed to boost website traffic. It provides competitive analysis, so you can compare with and take notes from your rivals without needing to actually spy on them. It also has the Content Gap tool, which lets you know if you have holes in your game that you may otherwise have overlooked.
BuzzSumo is an amazing content research tool that tells you what the top people in your niche are doing and what you can do to be as successful as them. You can track trending topics, follow what’s happening in social media, and learn what you can do better for your content.
Yoast is the go-to SEO tool for users of WordPress. Not only can it tell you which parts of your content and/or website need fixing or improving, but it can also make some suggestions to shore up the content you’re about to post.
Trello lets you make your whole team work together. This tool gives you a central hub where you and your team members can interact and discuss what needs to be done for your digital marketing, from the day-to-day to the long-term.
Of course, it’s not just about having the tools, but also the know-how. If you’re able to use one of these tools to their fullest potential, then you may have one of the most rewarding aspects of business. That’s watching your business grow, thanks to the power of digital marketing.