Mobile internet use is soaring each day. As we rely more on our phones for quick searches and internet access whenever and wherever, businesses should be more critical about their website being responsive and mobile friendly. You want to make sure your website is easily accessed through any device and loads fast enough using any connection.
While most websites are mobile-friendly, not all of them are responsive. There are some missing features or site navigation commands that do not function. This makes it difficult for users to use your site, which is a no-no for any business. If your customers are not able to fully experience the benefits of your website, this can lead to decreased sales and less user engagement.
Importance of a Responsive Website for Businesses
Roughly 52% of global internet traffic comes from mobile devices and the popularity of using desktop for search is decreasing. Therefore, if you want your business to thrive, you have to adapt and make sure your website is accessible in any device.
Bad user experience creates the wrong impression. As much as possible, you want to serve users what they are looking for within the first few seconds they’ve accessed your website.
By adapting a responsive web design, you can improve overall user experience in all screen sizes. Your site should be able to automatically adjust to small screens without breaking design, losing functionality (like navigation and call to actions), or losing its overall appeal or branding consistency. Any inconvenience like having to zoom in to read texts, call-to-action buttons being too small for fingers to tap, or slow page load speed can be a turn off.
A professionally designed website can also help build trust between customers and brands. Studies show that consumers tend to trust brands that take time to develop their website and how their design looks. This means that if your website is poorly designed, you’re probably scaring customers away.
It makes customers feel like you’re not willing to spend time and resources on how your brand looks online. It may even give off the impression that you don’t think about your customers and your brand is unprofessional. You want to make users feel confident about your brand and you are trustworthy. This could all be achieved with a great website.
How to Make Websites Responsive?
These are the important areas to check to ensure that your site is really responsive and follows best practices.
Make sure Your Page Speed is Optimized
Since Google’s Mobile Page Speed Update in 2018, page load speed is now considered as one of the major ranking factors for mobile SERP. Regularly monitor your site’s loading speed on different browsers, devices, and internet speeds. A good page speed to target is 2.9 seconds.
Important Content Be Visible On All Devices
Define which content is most valuable to you. Make sure you don’t hide important content on your site’s mobile version. These should remain visible on your site on all screen sizes.
Content structure is crucial at this point, so make sure you choose the right heading and subheading. Strategize on which content you want to remain visible on a limited screen size by determining its possible impact on users. It should be a combination of informative content, persuasive content and strong call-to-action.
Always Test using Multiple Devices and Browsers
Google Analytics is your friend! This free tool can provide you with valuable insights on traffic sources and devices used. To check if your site requires page speed optimization, watch out for these signs: short average time duration, high bounce rate, and low to zero conversion.
If your exit rate is super high, then there must be an issue with the site loading or you might need a content audit.
Conduct Visual Testing
Use visual testing to check if your content overflows on the screen edges. Content should be able to scroll down smoothly on all devices. Images, texts and controls should also be perfectly aligned.
Navigation Should be Smooth
In a responsive website, users should be able to navigate around by merely swiping. Navigation elements should never overlap the screen’s edges. Use the hamburger icon for quick access to menu and navigation.
Check for Interactivity Levels
There are several tools available online to monitor user interactions. Tools like heatmaps can help you check user interactions like mouse clicks and movement, keyboard use, and finger taps. Data from these tools can help you understand how visitors use your website.
Your website is your brand’s online representative. It should reflect your brand’s values and should always cater to your customers’ needs whenever, wherever they’re trying to access your site. By following best practices, you can ensure that your users are served the best experience.
Regularly conduct testing across multiple devices and browsers. Monitor activity levels on the website to ensure that it’s getting the job done.
Feel like your website needs a little boost? Drop us a call at GSI-Digital today for your website design needs.